Membership 101: Foundations of Membership Course | Online Course

Learn why membership is declining and what you and your organization need to combat this decline.

This course will introduce fundamental membership principles for recruitment, retention, and engagement.

It will also help you better understand what you can do to create a resilient and successful membership organization that remains relevant for years.

Online Self-Paced

6 Hours

Single Course

With Certification and ASAE Credits

10 Modules + Toolkits

How it Helps

100% Online And Self-Paced

Learn anywhere, anytime, and at your own pace with a fully online course. Our course platform is easily accessible from your mobile phone too.

CAE Credits

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 6 credits towards your CAE application or renewal professional development requirements.

Engaging and Bite-sized Learning

Instead of showing your long video tutorial, our program is broken into easy-to-consume and understand modules.

Course Structure

Full Access for 90 days

10 Modules

Get Membership 101 Course for Your Team

Buy 5 get one free, buy 10 get two free.

For larger groups email our COO Brad about special pricing.

Our Learning Philosophy



Sarah Sladek has written a top-selling book on membership strategy and spoken from countless stages on the topic. She has created eight key lessons designed as prompts to understand memberships better


Evaluation helps you know how well you’ve understood the course material. If need be, you can go through the course again to solidify your learnings.


The course is free of fluff and based on our work with associations worldwide, so you’ll find practical applications for your learning.

Over 200+ organizations have found value in our membership-related solutions.

Get a Quote

How many people will be joining the course?

Get in touch with us

Do you see the need to refresh the understanding of your team about how memberships work, put your membership on the growth path and understand how our solutions work? Or do you have other questions?

We should talk.

Click here to schedule a call with me. Talk soon!

Hi, I'm Sarah.
I'm passionate about engaging the next generation of leaders and members. I've been researching the inter-generational workforce for more than 20 years, and your association's future depends on engaging the next generation NOW.

Sarah Sladek

Sarah Sladek

Frequently Asked Questions

You will receive access to the course content for 90 days from purchase. If you need an extension, please write to ceo[at] – replace [a] with @ when sending an email.

Download the syllabus here.

The course duration is 6-hours. It includes time to gather needed information, reflect, and take notes throughout the course. The exact time it takes will vary from person to person.

On day one, you’ll get instant access to the course, with 100% content available inside your course dashboard. If your association has enrolled you and your colleagues, lessons will instantly be available. Your association will communicate the schedule for the live kick-off sessions with Sarah Sladek.

There is no fixed class schedule. Everything is entirely online and self-paced, so you can learn on your schedule, anywhere, anytime.

Upcoming Courses

Are you ready to transform your association and your career in the process?

Get full access to the Membership 101 course today